Saloniki — VANESSA CHIEN LAI

Saloniki: Consumer Analysis

Project Date: Spring 2018

TEAM: Anh Nguyen, Vanessa Chien Lai, Tali Zighelboim

INTRO: Saloniki is a fast-casual Greek sandwich shop co-founded by award-winning Chef Jody Adams. With 3 locations in Fenway, Cambridge, and Central Square, Saloniki also serves signature cocktails and desserts.

MY ROLE: Qualitative research, restaurant liaison, visual design & presentation

TOOLS & METHODS: Informational Interviews; Qualtrics; ZMET; Social Media Listening; Google Trends; Multi-Attribute Model

TEAM: Anh Nguyen, Vanessa Chien Lai, Tali Zighelboim

Problem:

Popularity seems to be plateauing after initial launch. No loyalty for brand, as company struggles to find cohesive brand image and competitor has opened across the street

Objective:

Explore current company positioning and analyze brand attitudes to provide feasible, cost-friendly, and measurable recommendations to management team.

Our Research Process

Step 1. Research Objectives & Goals

Step 2. Implement Data Collection

Our Respondents at a Glance

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Consumer Attitudes - Importance Scales

To what extent do you agree with the following?

Uncovering the Saloniki Customer

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Our Recommendations

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Saloniki in 2018…

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Saloniki in 2020…

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